Author: Ciptass Analytica

Meta: Stakeholder mapping helps align business processes with public interest. Find effective strategies for managing stakeholder relationships.

In the modern business world, maintaining a harmonious relationship between the various parties involved in the company is important. Every business decision taken not only has an impact on the company’s internals, but also on external parties such as the community, government, and customers.

This is where stakeholder mapping is important as a tool to understand who the parties involved are, what their interests are, and how to manage interactions with them. Stakeholder mapping helps companies see the big picture of the network of relationships that affect the course of business.

Through this approach, companies can ensure that every step taken is aligned with business objectives while paying attention to the public interest. So, how to understand and implement stakeholder mapping effectively?

What is Stakeholder Mapping?

Stakeholder mapping is a systematic process to identify and analyze parties who have a relationship with a particular business or project. These parties, referred to as stakeholders, can be individuals, groups, or organizations that have influence or are influenced by business activities.

This process includes not only identification, but also an in-depth analysis of their role, expectations or expectations they want to achieve, and how best to involve these parties in decision-making. Stakeholder mapping involves several main steps, namely:

• Identify Stakeholders. Determine who are the parties directly or indirectly involved in the business. This party can come from within the company or externally.
• Stakeholder Classification. Group stakeholders based on their level of importance and influence on the project. For example, using stakeholder measurements that divide them into categories: high-low interest level and high-low influence level.
• Priorities and Approaches. Once grouped, companies can set priorities. Stakeholders with great influence and high interests need more attention in communication and collaboration strategies.
• Continuous Monitoring. Because the interests and influence of stakeholders can change from time to time, stakeholder mapping needs to be updated regularly to remain relevant to business conditions.

Steps to Create Effective Stakeholder Mapping

Making stakeholder mapping is not difficult, but it does not mean that it can be made arbitrarily. Here are some simple steps that can be followed when creating stakeholder mapping:

1. Identify Types of Stakeholders (Internal & External)

The first step is to identify who are the stakeholders involved in the business or project. Stakeholders can be divided into two main categories: internal and external.

Internal stakeholders include employees, managers, and shareholders who are directly involved in the company’s operational activities. Meanwhile, external or external stakeholders include customers, suppliers, communities, governments, and the media.

By identifying stakeholders, companies can begin to map out how related parties can establish the right relationships with the company’s values and goals.

2. Analyzing the Interests and Influence of Each Stakeholder

After identifying stakeholders, the next step is to analyze what interests them and how much influence they have on the business. Companies can use a simple matrix to group stakeholders based on their level of influence and importance.

To make it easier, companies can determine that stakeholders who have influence and high interests must be the top priority in business strategy. This will affect how the business develops in the future.

3. Determining Communication and Collaboration Strategies

The final step is to design a strategy to communicate and collaborate with each stakeholder. Ensure that the company’s strategy is in line with the needs and expectations of each stakeholder.

For example, for high-impact stakeholders, companies can be involved in strategic discussions. Meanwhile, stakeholders who have low influence can go through a simple and informative communication approach.

Benefits of Stakeholder Mapping

Stakeholder mapping not only helps companies understand the business environment but also provides several strategic benefits. Here are some of the main benefits that can be obtained:

1. Supports Informed Decision Making

Through a deep understanding of who is involved and what their interests are, companies can make more informed and informed decisions. Stakeholder mapping provides a holistic view that helps companies avoid bias in the decision-making process.

2. Reducing Conflicts of Interest

One of the biggest challenges in business is conflicts of interest between stakeholders. This is another benefit of stakeholder mapping; companies can map potential conflicts from the beginning and take the necessary preventive measures.

3. Increase Stakeholder Engagement

Stakeholders who feel heard and valued will tend to be more supportive of the business. Another benefit of stakeholder mapping related to this is that it helps companies design effective approaches to increase their engagement, thus creating more harmonious relationships.

Examples of Stakeholder Mapping Applications in Business Processes

As a real idea, let’s look at some examples of stakeholder mapping in various industries:

1. Manufacturing Industry

In a project to improve production efficiency, manufacturing companies must involve many stakeholders such as factory employees, raw material suppliers, local governments, and the community. Through stakeholder mapping, companies can identify if employees have a primary interest in job security, while suppliers want timely payments.

On the other hand, local governments can focus on the environmental impact of company operations. Through this information, companies can design specific measures, such as safety training programs for employees, ensure timely payments for suppliers, and implement environmentally friendly technologies to meet government expectations.

2. Financial Services Industry

A bank that launches a new financial product, such as microcredit services, needs to involve stakeholders such as potential customers, financial authorities, investors, and non-profit institutions.

Stakeholder mapping helps banks understand that potential customers need financial education, while financial authorities focus on regulatory compliance. Banks can design strategies such as educational campaigns, strict regulatory supervision, and transparent communication with investors.

3. Technology Industry

In mobile app development, tech companies must consider the needs of end users, development teams, shareholders, and data regulators. The existence of stakeholder mapping helps companies ensure that applications meet user needs through in-depth research, providing training to development teams, and maintaining data security to comply with regulatory rules.

Through this example, companies can see that stakeholder mapping can be applied in various sectors to manage relationships with all parties involved. It can be said that stakeholder mapping is a strategic tool that helps companies maintain a balance between business goals and public interests.

Through a structured approach, companies will more easily understand the various interests of stakeholders and design the right strategies to create harmonious relationships. This process not only helps manage potential conflicts but also ensures every business decision is taken with relevant perspectives in mind.

Meta: Environmental, Social, Governance (ESG) is one of the important aspects that should not be missed in the implementation of modern business strategies.

In the ever-evolving business world, ESG (Environmental, Social, Governance) has become one of the main focuses that cannot be ignored. ESG is not just a trend, but a necessity for companies that want to remain relevant and competitive amid the demands of consumers and investors.

With increasing awareness of environmental issues, social justice, and good governance, the implementation of ESG is a strategic step to create long-term value. Consumers are now increasingly aware of the importance of sustainability ESG. Investors also prioritize companies with strong ESG policies that have a positive impact.

What is ESG?

ESG stands for Environmental, Social, and Governance. These three components are the basis for assessing the sustainability and responsibility of a company. The following is an explanation of each aspect.

1. Environmental

The environmental aspect includes all the company’s efforts to reduce negative impacts on the ecosystem. This includes measures such as more efficient waste management, the use of low-emission technologies, and a transition to renewable energy.

This aspect makes the company not only help preserve the environment but also reduce operational risks related to climate change. In addition, companies can contribute through participation in conservation programs, such as forest restoration and biodiversity protection.

This initiative has tangible benefits for the environment and improves the company’s reputation in the eyes of consumers and investors who are increasingly concerned about sustainability issues.

2. Social

The social component involves a company’s efforts to create a tangible positive impact on employees, society, and consumers. For example, improving employee well-being through the provision of health facilities, training, and an inclusive work environment in various sectors.

In addition, companies can also contribute to the development of society. This can be done by supporting education programs, economic empowerment, and infrastructure development in remote areas.

On the other hand, the company’s commitment to diversity and inclusivity is an important element in the social aspect. This is achieved by ensuring that all employees, regardless of background, receive fair treatment.

The company will not only create a harmonious work environment but also strengthen relationships with its community. This ultimately increases the company’s positive image in the eyes of the wider community.

3. Governance

Governance includes the principles of transparent, ethical, and responsible corporate management. One of the key steps is to ensure that the decision-making process is conducted openly and involves a wide range of stakeholders. This helps build public trust in the integrity and credibility of the company.

In addition, a firm anti-corruption policy is an important pillar in good governance. Companies must have a structured and clear reporting system, independent financial audits, and a commitment to comply with applicable regulations.

With solid governance, the company is ensured to create a fair business environment. This is also able to provide increased attractiveness for investors and partners in the future.

Benefits of ESG Implementation

It is undeniable that the implementation of good ESG provides a variety of significant benefits for businesses. Here are some of them:

1. Access to Green Investment

Today, many investors are looking for opportunities to fund sustainability-oriented companies. By adopting ESG, companies have a greater chance of attracting investors who care about environmental and social impacts. Indirectly, this gives access to capital that supports long-term business growth.

2. Increase Business Competitiveness

Not only that, the implementation of ESG can also increase business competitiveness. This is because consumers tend to choose products or services that come from companies that show full social and environmental responsibility. Interestingly, a good company reputation can be a competitive advantage in the market.

3. Build a Company Reputation

A good reputation is an invaluable asset to a company. This is the importance of ESG, as it makes it easier for companies to demonstrate their commitment to globally recognized values, such as sustainability and ethics. This will have an impact on increasing the trust of customers, business partners, and society.

Steps to Implement ESG in Business

The implementation of ESG in business cannot be done by default. Its implementation requires a planned strategy and long-term commitment from the entire organization. Here are some practical steps that companies can take to realize a more optimal ESG:

1. Identify the Company’s Environmental Impact

First, evaluate how business operations affect the environment. Companies can start by measuring their carbon footprint, implementing energy efficiency, and managing waste optimally. From here, companies can determine which areas need to be improved to reduce negative impacts.

2. Measurable Social Commitment

Companies also need to show a commitment to the social aspect in a tangible way. For example, by improving employee welfare, supporting inclusivity, and making a positive contribution to society. Make sure all social initiatives have clear indicators to measure their success.

3. Transparent Corporate Governance

In addition, ensure that the company implements transparent governance. All business decisions must be made ethically and follow the principles of good governance. This includes accurate financial reporting, the implementation of anti-corruption policies, and the active involvement of stakeholders.

The Role of ESG in Facing Global Challenges

During increasingly complex global challenges, ESG plays a very important role. Issues such as climate change and social inequality are problems that must be faced together. Companies that adopt ESG principles are in a better position to contribute to finding solutions.

Climate change, for example, requires concrete action from various stakeholders to reduce carbon emissions that continue to increase over time. Through the implementation of environmentally friendly practices, companies can help reduce the negative impacts of climate change.

Likewise with social inequality, where companies can play a role in creating inclusive employment and supporting education for the underprivileged. This can reduce social disparities in society because children will get an equal education.

Simply put, commitment to ESG is not limited to meeting current demands. The program is also about preparing for a better future for future generations. With a focus on sustainability, companies can be part of the solution to existing global challenges.

ESG is an important pillar in today’s modern business strategy. Through the implementation of ESG, companies can build a strong reputation, attract investors, and remain competitive in a market that demands more sustainability.

Meta: Not only business people know that community development is one of the important pillars that support the social and economic progress of local businesses.

The role of companies in building harmonious relationships with the surrounding community is becoming increasingly important in this modern era. Community development, or community development, not only has a positive impact on the local community but also supports the sustainability of the business itself.

By prioritizing collaboration between companies and communities, a shared goal of creating a significant impact can be achieved. However, what exactly is community development, and what are the concrete steps to make it happen?

Definition of Community Development

Community development is a strategic effort made by the company to empower local communities through continuous collaboration. The focus of this approach is to establish mutually beneficial relationships between the company and the community.

By deeply understanding the needs of local communities, companies can develop relevant programs and have a long-term positive impact. This is why community development does not only provide temporary assistance but also builds community capacity to become more independent and empowered.

This can be done in many ways, such as supporting education, providing access to health services, and developing the potential of the local economy. Through active collaboration with the community, the company can create harmonious relationships and an ecosystem that supports the sustainable growth of the community.

Effective Community Development Measures

For the community development program to run effectively, companies need to follow several strategic steps that involve close collaboration with local communities. By listening to the needs of communities and empowering their potential, companies can create programs that have a positive and sustainable impact. Here are the strategic steps that can be implemented:

1. Identification of Local Needs Based on Social Mapping Research

First, understand the needs and challenges of the local community as a whole. This process can be started by conducting social mapping research to find out the main problems faced by the community.

Additionally, interviews with community leaders and group discussions can provide deeper insights. In this stage, companies must ensure that all voices from various elements of society are heard so that the program is designed according to their needs.

2. Development of Regional Potential-Based Programs

Once the needs of the local community have been identified, companies can begin to develop programs that take advantage of the region’s superior potential. For example, if the region has arable land and most of its people work in agriculture, companies can conduct agribusiness training that involves the use of modern technology.

In addition, the company can also facilitate access to a wider market so that farmers’ crops can be sold at competitive prices. Thus, this program is not only on target but also has a significant long-term impact.

3. Collaboration with the Government and Non-Profit Organizations

Collaboration is the main key to ensuring the success of community development. This means that companies must involve various parties, such as the government, non-profit organizations, and local communities to be able to create stronger synergies.

Each party brings unique expertise and resources that can enrich the implementation of the program. Through this collaboration, companies can leverage government networks to ensure programs are in line with local policies. Non-profit organizations, on the other hand, can help with a more personalized, community-based approach.

This collaboration also ensures transparency in the implementation of the program. That way, all parties can evaluate and improve the steps taken to achieve maximum impact.

Benefits of Community Development for Business and Community

Community development programs not only offer many positive impacts to the community but also bring great benefits to the company. Here are some of them:

1. Improving Social Welfare

One of the main goals of community development is to improve the quality of life of local communities through various strategic approaches. For example, by providing free or subsidized education programs, children from underprivileged families could get a proper education.

In addition, job training specifically designed for the needs of the local market helps people acquire new skills accordingly. This training also increases their chances of getting a job.

Health services are also an important aspect of improving social welfare. The existence of access to basic health facilities or establishing mobile clinics offers convenience for people who previously had difficulty getting medical services.

All these efforts are not only able to improve the standard of living of individuals but also create a more stable, inclusive social environment that supports the development of the community.

2. Public Support for Corporate Sustainability

Companies that actively support local communities will receive greater support from the community. This is important to ensure the sustainability of the company in the long term. When people feel cared for through programs that are relevant to their needs, harmonious relationships will be created naturally.

This support is not only in the form of loyalty to the company’s products or services but also a deep trust that grows because of a sense of togetherness. For example, companies that empower communities through job training or local infrastructure upgrades often receive appreciation in the form of active community participation.

People who feel empowered will voluntarily support the company’s operations, maintain the company’s reputation at the local level, and even become positive ambassadors for the company’s business sustainability.

Case Studies

Here are some examples of community development programs in Indonesia that have been successful and have a positive impact on society and companies:

1. Danone-AQUA – The Program of Water Access, Sanitation, and Hygiene (WASH)

The program focuses on providing access to clean water, sanitation, and health education in areas in need. The location that is the target is East Nusa Tenggara. This program has succeeded in reducing the number of diseases caused by polluted water, increasing residents’ access to clean water, and supporting hygiene awareness.

2. Telkom Indonesia – The Program of Digital Village

Telkom is building digital infrastructure in rural areas to improve technological literacy and community connectivity. This program also supports MSME training in utilizing digital platforms to market products.

As a result, the program significantly improves the ability of local communities to use technology, encourage local innovation, and open new market opportunities.

3. Unilever Indonesia – The Program of Waste Bank

Unilever works with the community to manage waste independently through a waste bank system. People can deposit recyclable waste and exchange it for money or goods.

The positive impact of this program is to reduce the amount of plastic waste in the environment, increase awareness of recycling, and provide additional income for the community.

Community development is an important foundation to establish a harmonious relationship between business and society. Through this program, the company benefits from various benefits to the community while ensuring its sustainability.

Through the right approach, companies can be part of positive change that not only benefits local communities but also has a sustainable impact on businesses in the future.

Meta: The CSR program carried out by the company is not limited to charity programs for the community. Here are the right strategies for a strong CSR program.

Corporate Social Responsibility abbreviated as CSR is no longer just a moral obligation of the company. In today’s modern era, CSR has become an important part of an effective business strategy.

Direct community involvement makes CSR programs able to create sustainable positive impacts, both for the community and the company. However, what exactly is CSR, and what is the best strategy to implement it?

As a business owner, you need to understand that CSR is more than just a social activity. This program is a strategic approach that involves the community to create mutual benefits.

What is Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) is a concept in which companies voluntarily take responsibility for various impacts that arise as a result of their business activities on society and the environment.

Simply put, CSR is a strategic approach to ensure that the company not only pursues profits but also manages the impact of business operations and makes a positive contribution to the surrounding community. This concept emphasizes the importance of social responsibility in every aspect of the company’s operations.

In practice, CSR is not just about charity or donations. CSR includes concrete actions to reduce the negative impact of business activities, such as pollution or exploitation of natural resources. In addition, CSR also focuses on creating sustainable positive impacts through targeted and strategic initiatives.

The scope of CSR itself is very broad, covering various aspects such as economic, social, environmental, and cultural. In the economic field, CSR can involve community empowerment through skills training or job creation.

Meanwhile, in the social field, companies can contribute by improving the quality of life of the community through education or health programs. In addition, environmental aspects are also an important focus in CSR. Companies are often involved in projects such as reforestation, waste management, or eco-friendly technological innovations.

On the cultural side, CSR can help preserve local cultural heritage through support for art, traditions, and cultural communities. With this broad scope, CSR is an effective approach to creating a harmonious relationship between the company and society.

Types of CSR Programs that Have an Impact

Not all CSR programs have a significant impact. Therefore, companies need to choose the type of program that suits the needs of the community. Here are some of the most frequently implemented types of CSR programs:

1. Local Economy

CSR programs that support the local economy usually focus on empowering small and medium enterprises (MSMEs) or job skills training. Through this program, companies can help create new jobs and improve people’s living standards.

For example, some companies provide entrepreneurship training to local communities. As a result, local communities can become more financially independent and not fully dependent on outside assistance.

2. Education

Education is often one of the sectors that a company’s CSR focuses on. This program generally includes the provision of scholarships, the construction of educational facilities, or teacher training.

Through improving the quality of education, the company indirectly plays a role in creating a smarter and more competent generation. This is not only beneficial for the community, but also for the future of the nation.

3. Public Health

In the health sector, CSR programs can be in the form of health campaigns, free medical checkups, or donations of medical equipment. This program aims to improve the welfare of the community in general. For example, awareness campaigns about the importance of vaccination or nutritional supplements for children can have a huge impact on community health.

4. Environmental Management

Programs that support environmental sustainability are increasingly relevant amid climate change issues. The most obvious examples of this program are reforestation, waste management, or the use of renewable energy. In addition to supporting environmental sustainability, this program also helps companies build a positive image in the eyes of consumers who are increasingly concerned about environmental issues.

5. Socio-Cultural

In the socio-cultural aspect, CSR can be in the form of preserving traditional arts or supporting local cultural communities. This kind of program helps maintain the nation’s cultural wealth. Through these activities, the company not only supports the community but also promotes cultural heritage to the younger generation.

Steps to Build an Effective CSR Program

Building an impactful CSR program requires careful planning. Here are the main steps you need to pay attention to:

1. Adjusting to Company Values and Community Needs

A successful CSR program is by the company’s vision and mission, as well as relevant to the needs of the community. Before you begin, do your research to understand the key issues facing local communities. That way, the program you run will be more on target.

2. Involving Stakeholders in Planning

Collaboration is the key to CSR success. So, involve various parties, ranging from employees to the government, to the local community in program planning. That way, you can ensure that the program designed has a wide and deep impact.

3. Monitoring and Evaluation of Impact

Every CSR program must have an evaluation mechanism to measure its impact. Through continuous monitoring, you can find out the extent to which the program has succeeded in achieving its goals. If necessary, make adjustments to make the program more effective.

Examples of Successful CSR Programs in Indonesia

In Indonesia, many companies have successfully implemented CSR programs that have had a positive impact. Here are some of them:

1. Unilever – the Program of “Green and Clean”

This program aims to increase public awareness of the importance of environmental cleanliness through activities such as community-based waste management. This program has succeeded in reducing waste in several urban areas and educating the public about the importance of recycling and waste management.

2. Astra International – the Program of “Kampung Berseri Astra”

Kampung Berseri Astra is an initiative to empower the community through the fields of education, health, environment, and entrepreneurship. The program has covered more than 100 villages in Indonesia, creating an independent and competitive society.

3. Bank Mandiri – the Program “Young Entrepreneurs Mandiri”

This program aims to create a creative and independent young generation in entrepreneurship through training, mentoring, and providing business capital. Many alumni of this program have succeeded in creating successful businesses and opening new jobs.

4. Sido Muncul – the Program of “Free Homecoming”

Every year, Sido Muncul organizes a free homecoming program for the community, especially for informal workers. This program has helped thousands of people return to their hometowns safely during the Eid homecoming season.

CSR is not only about giving but this program also builds positive relationships with the community. Through a well-planned CSR program, the company can increase the trust of the local community while supporting business sustainability.

Not only that, this program also creates a real social impact. The implementation of the right steps makes CSR a powerful tool to create positive change while strengthening the company’s position in the eyes of the world.

Meta: Implementing the right sustainability strategy is one practical way to build a sustainable business. Find out more here.

In the modern business world, sustainability has become a topic that cannot be ignored. More and more companies are realizing that long-term success is not just about profits, but also about responsibility for the environment and society.

By implementing a sustainability strategy, businesses can adapt to the demands of stakeholders while contributing positively to the world. However, building a sustainable business is not an instant thing.

Understanding the basic concept of sustainability, its benefits, and the steps that must be taken is very important so that this strategy has a real impact. This article will discuss all these things to help implement sustainability in business.

What is Sustainability in Business

Sustainability in business is an approach that emphasizes a balance between economic benefits, social responsibility, and environmental conservation. This concept is often referred to as the “triple bottom line” and includes three main elements:

1. People

This element focuses on the impact of the business on employees, society, and other stakeholders. This includes empowering local communities, creating a safe and comfortable work environment, and supporting employee well-being. Businesses that pay attention to this element show their commitment to social responsibility.

2. Planet (Environment)

This element emphasizes the need to preserve the environment through sustainable management of natural resources. For example, reducing carbon footprint, using renewable energy, and supporting ecosystem conservation to the maximum. Focusing on these elements helps reduce the negative impact of business on the planet.

3. Profit

Profit will remain an important element in business. Only, when associated with sustainability, this one element must be achievable without hurting the environment or society.

Sustainable businesses will certainly look for more effective ways to improve efficiency and create long-term value for all stakeholders. This will ensure that the profits generated are in line with sustainability principles.

Sustainability Benefits

The implementation of sustainability provides various significant benefits for businesses. This strategy helps businesses survive amid changing trends and existing regulations. Here are some of its key benefits:

1. Reduce Risk

Sustainability helps businesses mitigate risks associated with climate change and environmental regulations. Through the implementation of measures such as energy efficiency or waste management, companies can avoid potential legal sanctions and losses due to environmental damage.

Not only that, but the implementation of sustainability also makes the company better prepared to face changing consumer trends that are increasingly concerned about environmentally friendly products.

2. Improves Reputation

Businesses that care about sustainability usually gain more trust from consumers and investors. In the digital age like now, a company’s reputation can be easily affected by public opinion.

The implementation of sustainability shows that the business is responsible and has added value. This is not only an attraction in itself but also increases customer and investor satisfaction.

3. Cost Efficiency

Steps to implement sustainability often help businesses be wiser in managing operational expenses. For example, the use of renewable energy or material recycling can significantly reduce production costs. In addition to being economical, this step also makes businesses more adaptive to the increase in the price of conventional raw materials.

Steps to Implement Sustainability

Implementing a sustainable business certainly cannot be done by default. It takes a mature strategy so that it can still be in line with the company’s goals. Here are the steps you can try:

1. Business Environmental Impact Assessment

Companies can start by evaluating the impact of their business on the environment. Identify processes or activities that produce waste, emissions, or excessive energy use. From the results of this assessment, companies can determine which areas need to be improved to minimize negative impacts.

2. Waste Management and Energy Efficiency

Furthermore, manages waste and optimizes energy use. Both are an important part of a sustainable business strategy. Companies can start by implementing recycling programs in the workplace, using energy-efficient appliances, or switching to renewable resources. In addition to helping the environment, this step also helps reduce business operating expenses.

3. Sustainable Product Innovation

Then, try to make a product or service that is more environmentally friendly. For example, use renewable raw materials or more durable product designs. This innovation not only attracts consumers but also provides added value for businesses in the eyes of the global market.

It is mentioned that consumers are more likely to shop for local products. This is because of their awareness of the importance of sustainability in life.

Examples of Companies that Have Successfully Implemented Sustainability

Sustainability can be applied to various business sectors. Each company has a different approach according to the vision and industry sector it is in. However, in general, here are some examples of companies that have successfully implemented sustainability strategies:

1. Unilever

Unilever runs a “Sustainable Living Plan” that includes waste reduction, energy efficiency, and the use of sustainable raw materials. This program makes it easier for the company to improve operational efficiency while gaining the trust of customers This strategy is proof that sustainability can go hand in hand with profitability.

2. Tesla

Tesla focuses on innovating environmentally friendly products such as electric cars and battery technology. Through this strategy, Tesla brings a positive impact on the environment while becoming a leader in the global electric vehicle industry sector. Their efforts show that sustainability can drive technological advancement.

3. Patagonia

Patagonia is an outdoor clothing company known for its commitment to the environment. The company uses recycled raw materials and supports environmental conservation campaigns. In addition, Patagonia also invites its loyal consumers to improve their products rather than buy new ones to reduce waste.

4. Danone

Danone has made sustainability at the core of its business model. The vision of this company, “One Planet. One Health,” reflects his belief that human health and the planet are interrelated. To realize this vision, Danone runs various sustainability initiatives that cover environmental, social, and economic aspects.

5. IKEA

IKEA is a pioneer in sustainability in the furniture retail sector. They invest heavily in renewable energy, use environmentally friendly raw materials, and reduce the carbon footprint in the production process. All of these steps reinforce IKEA’s position as a company that cares about the future of the earth.

At the local level, not a few MSMEs have begun to apply sustainability principles by prioritizing recycled products or empowering local communities. This simple step shows that sustainability can be applied to all business scales.

Sustainability is the future investment for businesses. By implementing this strategy, you will not only help preserve the environment but also strengthen your business position amid market competition. Although it requires effort and change, the long-term results of sustainability will provide much greater benefits.

So, make business part of the solution, in the face of global challenges. That way, businesses not only succeed but also contribute to a better future.*